Klaviyo
AI B2C CRM
Profiles Redesign
Profiles Redesign
Profiles Redesign
Klaviyo
AI B2C CRM
I spearheaded the user experience for AI-driven insights, with the aim of translating complex predictive models into actionable workflows for marketers. The work I did established a scalable design framework for agentic intelligence features and helped drive a 25% boost in attributed value.
I spearheaded the user experience for AI-driven insights, with the aim of translating complex predictive models into actionable workflows for marketers. The work I did established a scalable design framework for agentic intelligence features and helped drive a 25% boost in attributed value.
Read the full case study
Role
Senior Product Designer
Senior Product Designer
Team
2 Leads, 6 Stakeholders
Timeline
April - July 2025
Team
2 Leads, 6 Stakeholders
Timeline
April - July 2025
Role
Product Designer II
Long story short
I led the vision for a new way to operationalize predictive data for retention marketers
Long story short
I led the vision for a new way to operationalize predictive data for retention marketers
I led the vision for a new way to operationalize predictive data for retention marketers
Long story short
I worked for Klaviyo as a Senior Product Designer, partnering with data science and engineering leadership to transform raw data infrastructure into a cohesive intelligence platform. Several of my accomplishments included:
I worked for Klaviyo as a Senior Product Designer, partnering with data science and engineering leadership to transform raw data infrastructure into a cohesive intelligence platform. Several of my accomplishments included:
01 Design
Owned the design of an revenue opportunity engine to surface hidden growth opportunities by synthesizing complex customer data with AI
02 Strategy
Led a team through 40+ user interviews, designing 4 platform features, and product ecosystem integrations.
03 Collaborations
Led the definition of a scalable framework, establishing design patterns for how predictive models are surfaced and managed across the wider product ecosystem.
01 Design
Led the design of an AI-driven revenue engine designed to surface hidden growth opportunities by synthesizing complex customer data
02 Strategy
Led the definition of a scalable framework, establishing design patterns for how predictive models are surfaced and managed across the wider product ecosystem.
03 Collaborations
Led the definition of a scalable framework, establishing design patterns for how predictive models are surfaced and managed across the wider product ecosystem.
I worked for Klaviyo as a Senior Product Designer, partnering with data science and engineering leadership to transform raw data infrastructure into a cohesive intelligence platform. Several of my accomplishments included:
📄 Read the full case study here
📄 Read the full case study here
01 Design
Led the design of an AI-driven revenue engine designed to surface hidden growth opportunities by synthesizing complex customer data
02 Strategy
Led the definition of a scalable framework, establishing design patterns for how predictive models are surfaced and managed across the wider product ecosystem.
03 Collaborations
Led the definition of a scalable framework, establishing design patterns for how predictive models are surfaced and managed across the wider product ecosystem.
Read the full case study
Read the full case study